When I began this endeavor as a photographer, I knew that I did not want to simply hand over a URL or a disc to my clients which held all of their photographs. I was trained from the beginning of my art career ( here is my plug for Anderson University ) that the entirety of the project or package matters. Perfecting a craft is not simply just about handing over well-exposed photographs. It also includes the way they are presented to the client. Craft entails every aspect of the work.